Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations
Judah Phillips
Generate Maximum Economic Value from Leading-Edge Digital Analytics and Data Science.
- The complete business practitioner's guide to profiting from analytics on big data.
- Build a focused, highly effective, cross-functional, process-oriented analytics organization, backed by the right support from other teams, funded by management, and perceived as successful by business stakeholders.
- Learn and apply best practices for every task when executing digital analysis--from planning and strategy to optimization and demonstrating value creation.
But they're only the beginning.
This guide covers all you need to know to build a well-resourced digital analytics team, and then back it with cross-functional support and alignment from IT, marketing, finance, the executive team, and beyond...while successfully applying analytics across the business. You will learn what it means to be "doing analytics": creating analytical processes and managing teams; collecting and governing data; analyzing paid, owned, and earned media; performing competitive and qualitative analyses; testing and optimization; targeting and automating; integrating digital data; using predictive modeling and other data sciences; and much more.Drawing on years as a pioneer in the field, Judah Phillips covers the business management, process, technical, and analytical work required to tell accurate "data stories" that answer crucial business questions.
Categorías:
Año:
2013
Editorial:
FT Press
Idioma:
english
Páginas:
336
ISBN 10:
0133372782
ISBN 13:
9780133372786
Archivo:
EPUB, 765 KB
IPFS:
,
english, 2013
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