Actionable web analytics: using data to make smart business...

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Business & Economics - Management & Leadership
Actionable web analytics: using data to...

Actionable web analytics: using data to make smart business decisions

Name: Actionable web analytics: using data to make smart business decisions
ISBN: 9780470124741

Jason Burby, Shane Atchison, Jim Sterne

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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

Categorías:

Business & Economics - Management & Leadership

Año:

2007

Editorial:

Wiley Publishing

Idioma:

english

Páginas:

288

ISBN 10:

0470124741