Direct marketing success stories-- and the strategies that...

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Business & Economics - Sales & Marketing
Direct marketing success stories-- and...

Direct marketing success stories-- and the strategies that built the businesses

Name: Direct marketing success stories-- and the strategies that built the businesses
ISBN: 9780844236650

Bob Stone

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Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.

Categorías:

Business & Economics - Sales & Marketing

Año:

1995

Editorial:

NTC Business Books

Idioma:

english

ISBN 10:

0844236659

ISBN 13:

9780844236650